Killa Grips
Packaging Design for an Athletic Tape Brand
Client
Killa Grips
Industry
Sports / Athletic Performance
Services
Creative Direction
Packaging Design
Overview
Killa Grips is a sports brand focused on athletic tape designed for demanding training and competition environments. The founders approached us looking to elevate the visual presence of their product packaging.
While the logo had already been developed, the brand still needed a stronger and more professional visual system capable of communicating the intensity, strength and performance associated with the product.
Blanco Magenta collaborated with the talented design team at Figment to develop the creative direction and packaging design for the brand's 1-inch tape product line.
Process
The project began with the creation of three storyboard concepts exploring different visual narratives for the brand. After selecting a direction with the client, the concept was refined through several rounds of design and illustration development to achieve the right balance of energy, movement and visual impact.
Blanco Magenta led the creative direction of the project, guiding the design and illustration process with the Figment team while ensuring consistency, clarity and overall design quality throughout the development.
Result
The result is a bold packaging system featuring three design variations for the product line, each expressing the brand's athletic energy while maintaining a cohesive and recognizable identity.
