Nekajui Collaterals
Designing editorial and collateral experiences for a destination defined by nature, discovery, and understated elegance.
Client
Nekajui, a Ritz-Carlton Reserve
Industry
Luxury Hospitality
Services
Editorial Design
Brand Collateral
Visual Narrative
Overview
We developed the editorial design system supporting the visual and verbal brand narrative for Nekajui, a Ritz-Carlton Reserve located in Peninsula Papagayo, Costa Rica.
The project required a refined balance between sophistication and storytelling to express the resort's exclusive character and its deep connection to the surrounding tropical landscape. Our work focused on translating the brand's narrative into a cohesive suite of collateral pieces, including shopping bags, custom notepads, flyers, and amenity and personal host cards.
Each element was carefully crafted to deliver a consistent visual language and tone of voice, reflecting the understated elegance and elevated guest experience that define the Ritz-Carlton Reserve brand.
"Each piece was carefully crafted to maintain a consistent voice and refined visual language aligned with the Ritz-Carlton Reserve experience."
Result
Working within an ultra-luxury context required that every detail communicate warmth, discretion, and a sense of discovery—hallmarks of the Nekajui experience. The resulting collateral pieces translate the brand narrative into elegant guest touchpoints, reinforcing the refined identity and immersive atmosphere expected from a Ritz-Carlton Reserve destination.
