Chablé Collaterals
Shaping a visual and editorial narrative where contemporary design meets authentic Mexican heritage.
Client
Chablé
Industry
Hospitality and Branded Residences
Services
Editorial Design
Brand Narrative Development
Print & Digital Collateral
Overview
Chablé is a collection of high-end hotels and branded residences that blend contemporary design with authentic Mexican heritage.
Our work focused on shaping key elements of the brand's visual and verbal narrative through editorial design, collateral systems, and creative direction. This included the editorial design of the brand dictionary, establishing the foundations of the brand's verbal identity.
We developed a refined range of brand collateral and stationery while contributing to the visual narrative through the thoughtful use of color, texture, and materiality—elements that reflect Chablé's connection to nature and contemporary Mexican design.
For Chablé Residences, we designed the editorial system for brochures, postcards, and invitations, directed video storytelling pieces, created social media content for each property, and designed the Chablé Residences logo, helping define the visual narrative of the residential offering.
"Shaping the visual and verbal narrative of Chablé, where contemporary design meets the cultural richness of modern Mexico."
Result
The result is a cohesive brand and editorial ecosystem where every touchpoint—from printed collateral to digital storytelling—reinforces Chablé's refined identity and communicates a distinctive hospitality and branded residential experience rooted in culture, design, and place.
